GUESS Jeans Fall | Winter 2009 - Behind the Scenes

For Fall / Winter 2009, GUESS introduces an edgy denim-focused campaign that merges the character and individuality of the iconic brand. The campaign, which centers around the fall 2009 denim collection, portrays GUESS in a raw, urban manner that the target customer will welcome and relate to. Under the direction of GUESS?, Inc. Chief Executive Officer and Co-Chairman of the Board, Paul Marciano, and photographer Raphael Mazzucco, the GUESS fall / winter 2009 campaign unveils a story that not only reads beautifully together, but where each individual shot can stand on its own and tell their own tale. Shot in color as well as black & white, the audience is immediately drawn into the glamorous yet edgy clothing, shot against the raw backdrop of an empty warehouse and desolate streets of downtown Los Angeles. Raphaels painting and sketches often make their way into the photographs making each image a true work of art. This links back to the GUESS fall 2009 denim assortment, where each style is individually treated with unique washes and embellishments so they can stand on their own or as a part of the collection. Klara Wester, Candace Boucher and Bruno Santos are the faces of the fall 2009 campaign. Wester, the face for the fall 2009 campaigns of GUESS and GUESS by Marciano, reprises her role in the newest campaign and is joined by Boucher, the winner of the GUESS SA Face of the Year Competition in 2001. Santos, making his GUESS advertising campaign debut, was a natural fit ...